Marketing in eigener Sache – eine Frage der Disziplin

Sie ist unser tägliches Brot, sie ist das, was wir können, unsere Leidenschaft: Kommunikation – und zwar nicht nur für unsere Kunden, sondern auch in eigener Sache. Erklärtes Ziel für 2020 war daher: Wir wollen uns mehr um unsere Agentur kümmern. Doch, wo soll man das im Tagesgeschäft unterbringen? Und dann kam auch noch Corona……

Sport, diversity, and happiness

What do you do if you suddenly lie completely helpless on the ground and the world above you collapses? What does strict discipline have to do with pure joy of live? How can a fraction of a second determine success or defeat or even life or death? Once again, the annual Sport Forum Aargau offered the spectators one highlight…

About me – Natalia

Being the daughter of a South American mother and a European father, two hearts beat in my chest. Two very different and sometimes conflicting cultures have shaped my childhood and youth. And they continue to influence my attitude towards life and many questions of life: my relationships, my role as a woman in our society…

Rules for writing formal e-mails

Whenever my mailbox threatens to overflow with messages and my to-do-list seems never-ending, I try to save time in every open task. Do I really need to write every e-mail with accuracy? It would safe me a lot time if I just could skip those empty phrases. And who cares about correct spelling anyway? In…

Crisis Communication

We have all been there – something has gone terribly wrong and you are about to lose your nerve. In such moments of crisis, good communication is key. But how do we manage to take control and to defuse the situation? In my experience, there are several communication measures that can help you to get…