Marketing on your own behalf – a matter of discipline

It’s our daily business, it’s what we do best, it’s our passion: communication - not only for our customers, but also for our own business. Our declared goal for 2020 was therefore: we want to focus more on our agency. But, where does this fit in day-to-day business? And then there was Corona ... Probably…

About me – Natalia

Being the daughter of a South American mother and a European father, two hearts beat in my chest. Two very different and sometimes conflicting cultures have shaped my childhood and youth. And they continue to influence my attitude towards life and many questions of life: my relationships, my role as a woman in our society…

Rules for writing formal e-mails

Whenever my mailbox threatens to overflow with messages and my to-do-list seems never-ending, I try to save time in every open task. Do I really need to write every e-mail with accuracy? It would safe me a lot time if I just could skip those empty phrases. And who cares about correct spelling anyway? In…

Crisis Communication

We have all been there – something has gone terribly wrong and you are about to lose your nerve. In such moments of crisis, good communication is key. But how do we manage to take control and to defuse the situation? In my experience, there are several communication measures that can help you to get…