Founder & CEO


Being an entrepreneur and communication expert, I have fully committed myself to consulting. Whether in strategy consulting for organizations, mediation for groups or individual coaching – changing perspectives, conciliation work, and negotiation are part of my core competencies. When working with our clients, I am able to draw on extensive experience gained over many years in science communication, as a writer and project manager, and as a mediator and sparring partner for people in leadership positions.

Work experience

2016 – present
Founder & CEO
Wylkomm GmbH, Remetschwil

2013 – 2022
Head of Communication
UBS International Center for Economics in Society

2019 – 2021
Senior Communications and Marketing Advisor

2009 – 2015
Head of Communication and Head of Studies
University of Zurich, Department of Economics

2008 – 2010
Lecturer, Communication and Media Studies
HWZ – Hochschule für Wirtschaft Zürich

2006 – 2010
PhD Student and Research Assistant
University of Zurich,
Department of Communication and Media Research

2002 – 2004
Independent journalist
Wohler Anzeiger | Bremgarter Bezirksanzeiger


2006 – 2010
University of Zurich
Media and Communication Science, PhD
PhD in political communication, supervised by
Prof. Heinz Bonfadelli and Prof. Frank Marcinkowski

PhD thesis (in German): Wyler-Zerboni, Maura (2010).
Stability in change. Routine programming of political coverage using the example of media coverage
in Swiss daily newspapers in the run-up to federal votes.

University of Zurich

Hoffmann, Jochen; Zerboni, Maura (2007).
Membership communication in nature conservation organization. A reception analysis of the Pro Natura Magazine Bern:
Institute for Communication and Media Science at the University of Bern.

2001 – 2006
University of Zurich
Media and Communication Science, lic. phil.
Degree program majoring in Media and Communication Science,
with minor subjects in Ethnology and Educational Psychology.

Master thesis (in German): Koch, Carmen; Trütsch, Martina; Wyler-Zerboni, Maura (2007).
Newspapers and young readers. 2007. Hamburg. Academic Transfer.

Further education

2022 – 2023
Constance School for Mediation
Business mediation in depth

2019 – 2020
Lucerne University of Applied Sciences and Arts
CAS Mediation

2007 – 2009
University of Zurich
Teaching Skills Certificate: Teaching program in higher education

Grand Casino Baden
Training as Black Jack Dealer