Founder & CEO
Juggling with words, highlighting them creatively, and working with people is my passion. But I am also an analytical person. I have always been fascinated by mathematics and thought games with numbers. In my training and work as a blackjack dealer, I was able to train mental arithmetic under time pressure to perfection. And yes, I really enjoyed it – but working at night was less fun. I prefer to meet people by day, in bright light and with a clear head.
Work experience
2016 – present
Founder & CEO
Wylkomm GmbH, Remetschwil
www.wylkomm.ch
2019 – present
Senior Communications and Marketing Advisor
SmartBizHub
www.smartbizhub.com
2013 – present
Head of Communication
UBS International Center for Economics in Society
www.ubscenter.uzh.ch
2009 – 2015
Head of Communication and Head of Studies
University of Zurich, Department of Economics
www.econ.uzh.ch
2008 – 2010
Lecturer, Communication and Media Studies
HWZ – Hochschule für Wirtschaft Zürich
www.fhhwz.ch
2006 – 2010
PhD Student and Research Assistant
University of Zurich,
Department of Communication and Media Research
www.ipmz.uzh.ch
2002 – 2004
Journalist
Wohler Anzeiger | Bremgarter Bezirksanzeiger
www.bremgarterbezirksanzeiger.ch
Education
2006 – 2010
University of Zurich
Media and Communication Science, PhD
PhD in political communication, supervised by
Prof. Heinz Bonfadelli and Prof. Frank Marcinkowski
PhD thesis (in German): Wyler-Zerboni, Maura (2010).
Stability in change. Routine programming of political coverage using the example of media coverage
in Swiss daily newspapers in the run-up to federal votes.
University of Zurich
Hoffmann, Jochen; Zerboni, Maura (2007).
Membership communication in nature conservation organization. A reception analysis of the Pro Natura Magazine Bern:
Institute for Communication and Media Science at the University of Bern.
2001 – 2006
University of Zurich
Media and Communication Science, lic. phil.
Degree program majoring in Media and Communication Science,
with minor subjects in Ethnology and Educational Psychology.
Master thesis (in German): Koch, Carmen; Trütsch, Martina; Wyler-Zerboni, Maura (2007).
Newspapers and young readers. 2007. Hamburg. Academic Transfer.
Further education
2007 – 2009
University of Zurich
Teaching Skills Certificate: Teaching program in higher education
2002
Grand Casino Baden
Training as Black Jack Dealer
