The Swiss Red Cross Lucerne is launching a new fundraising initiative for companies. Wylkomm supported the process with concept, copy, and design – from strategy to the first mailing. The goal: to communicate the values and impact of the SRK in a way that encourages companies to become part of the initiative.

As part of establishing institutional fundraising, SRK Lucerne developed new forms of collaboration with companies – including corporate memberships and partnerships. Wylkomm supported this process as a strategic, editorial, and design partner.

Together with the SRK Lucerne team, we refined the positioning, shaped key messages, and developed a mailing that speaks directly to businesses in the canton of Lucerne. We created the content concept and managed the full production of the flyer and accompanying letters – tailored both to existing contacts and potential new partners.

We also supported the SRK Lucerne in developing an accompanying landing page and in designing the donor journey – from initial outreach to ongoing donor engagement throughout the entire giving process.

The goal was to communicate the SRK’s partnership concept in a way that is clear, compelling, and relatable – on equal footing and with credibility.

Our services:
#Communication strategies #Communication and marketing projects #Texts and concepts #Specialized communication 

Client:

Schweizerisches Rotes Kreuz Kanton Luzern
www.srk-luzern.ch