The Novo Nordisk Haemophilia Foundation (NNHF) is a grant-making, non-profit organization dedicated to improving access to care for people with haemophilia and allied disorders in low- and middle-income countries. The NNHF funds projects to build capacity for diagnosis and care, encouraging its partners to join forces for sustainable impact and systemic change.
In the process of revising the latest communication strategy, Wylkomm was asked to review and challenge the planned strategic measurements. The Foundation aims to focus more on digital media, nurture its partnerships with communication activities, strengthen its branding, and expand projects and partnerships. The goal was to adopt a sustainable, successful strategy that can be translated into concrete, measurable, and feasible actions.
Wylkomm proposed to challenge the communication strategy with two half-day workshops, actively involving the NNHF communications team. The strategy should be challenged by taking up customers’, stakeholders’, and project partners’ points of view. This interactive format allowed to refine the strategy in real time by evaluating what fits and what is feasible. Furthermore, Wylkomm conducted several short interviews with key stakeholders defined by NNHF.
All work products from the two workshops, the detailed interviews presenting the outside view and perception, summaries, key learnings, main results, defined measures, KPIs, and the conclusion were elaborated and submitted in a final documentation. To ensure the sustainable implementation of the defined measures, a working tool was developed for daily use and further development.
Our services:
#Communication and marketing projects #Workshops #Communication strategies
Client:
Novo Nordisk Haemophilia Foundation
www.novonordisk.com
“We highly recommend Wylkomm for their invaluable support in our communications strategy review. Their structured and thorough approach, combined with their ability to listen to key stakeholders and team members, helped us define a clear and actionable plan with key metrics for our communications moving forward. Thanks to their guidance, we’re now better equipped to go the extra mile in a pragmatic and focused way. It was a pleasure working with Maura and Heidi and we look forward to partnering with them again in the future.”
Milena Marra, Senior Communications Manager, Novo Nordisk Haemophilia Foundation
Photo: ©Hemophilia Foundation – Pakistan/Novo Nordisk
“As part of the 6th project supported by NNHF in Pakistan a National Women’s Group was established, ensuring that girls and women receive early, accurate diagnosis, education, support and skills to advocate for their health and social support needs.”
