{"id":7633,"date":"2026-09-10T15:50:13","date_gmt":"2026-09-10T13:50:13","guid":{"rendered":"https:\/\/wylkomm.ch\/?page_id=7633"},"modified":"2026-09-10T15:50:15","modified_gmt":"2026-09-10T13:50:15","slug":"srk-lucerne-communications-for-institutional-fundraising","status":"publish","type":"page","link":"https:\/\/wylkomm.ch\/en\/srk-lucerne-communications-for-institutional-fundraising\/","title":{"rendered":"SRK Lucerne \u2013 communications for institutional fundraising\u00a0"},"content":{"rendered":"\n

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The Swiss Red Cross Lucerne is launching a new fundraising initiative for companies. Wylkomm supported the process with concept, copy, and design \u2013 from strategy to the first mailing. The goal: to communicate the values and impact of the SRK in a way that encourages companies to become part of the initiative.<\/strong><\/p>\n\n\n\n

As part of establishing institutional fundraising, SRK Lucerne developed new forms of collaboration with companies \u2013 including corporate memberships and partnerships. Wylkomm supported this process as a strategic, editorial, and design partner.<\/p>\n\n\n\n

Together with the SRK Lucerne team, we refined the positioning, shaped key messages, and developed a mailing that speaks directly to businesses in the canton of Lucerne. We created the content concept and managed the full production of the flyer and accompanying letters \u2013 tailored both to existing contacts and potential new partners.<\/p>\n\n\n\n

We also supported the SRK Lucerne in developing an accompanying landing page and in designing the donor journey \u2013 from initial outreach to ongoing donor engagement throughout the entire giving process.<\/p>\n\n\n\n

The goal was to communicate the SRK\u2019s partnership concept in a way that is clear, compelling, and relatable \u2013 on equal footing and with credibility.<\/p>\n\n\n\n

Our services:
#Communication strategies<\/a> #Communication and marketing projects<\/a> #Texts and concepts<\/a> #Specialized communication <\/a><\/p>\n\n\n\n

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Client:<\/strong><\/p>\n\n\n\n

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Schweizerisches Rotes Kreuz Kanton Luzern
www.srk-luzern.ch<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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Back to the project overview<\/a><\/div>\n<\/div>\n\n\n\n
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The Swiss Red Cross Lucerne is launching a new fundraising initiative for companies. Wylkomm supported the process with concept, copy, and design \u2013 from strategy to the first mailing. The goal: to communicate the values and impact of the SRK in a way that encourages companies to become part of the initiative. 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