Science communication not only includes the preparation and dissemination of scientific work and results, but also the communication between academic institutions and their researchers with the public and other stakeholders. This requires tailor-made communication concepts. What is the goal of communication? Who is the sender, who is the recipient of the message? Which means of communication are available and should be used?
Colleges, universities, and research institutions are experiencing increased competition with other institutions, whether for third-party funding, students, or well-qualified lecturers and researchers. In order to be able to assert themselves in this environment, specific communication and marketing strategies are required. An important instrument in this context is science communication, which enables a broad target group to learn about the benefits of research activities. The target groups of academic institutions are representatives from politics and business, the general public, other research institutions, as well as supporters and other potential partners and donors – local and international.
Our tasks are on the one hand the targeted media preparation of scientific content for these different stakeholders and on the other hand the strengthening of the position of institutions within their field of activity. We research, conceive, and implement – using the whole range of communication media: Print, web, videos, presentations, pitching material for fundraising, articles in specialist journals, scientific publications, and much more.
Wylkomm specializes in science communication in many social sciences and related disciplines, such as economics, sociology, media and communication studies, pedagogy, ethnology, computer science, neuroeconomics, or psychology.
